Winning the click is harder than ever.Making it convert is even more brutal.
I trace the search promise that earned the visit, where that intent weakens on the page, and which issue deserves attention first.
2-minute visual walkthrough·Sound on·Illustrative demo store. Prefer to read? The written walkthrough starts below.
Your store is reviewed before we meet.
Analytics shows where. It can't show why.
Your dashboard will show you exactly where buyers leave. It rarely shows what on the page made them leave. The page isn't evaluated in isolation. I trace what the visitor searched for, what the result promised, and what the page asked of them next.
Two findings. One first move.
Illustrative demo storeIn the film, I open a fictional store's best seller on a phone, the way a first-time buyer would, and measure what they experience.
Add to cart sits 2.4 screens down.
The primary buying action isn't visible when the page first loads.
The buyers' answer sits at screen 5.1.
"Wore it in the ocean, still perfect"
The proof the promise needed — five screens after the decision.
They're not equal.
Both findings enter the same 31-issue diagnostic, and they are not treated as equally urgent. The buy path came first: a sticky Add-to-Cart direction. One deliberate correction, not a redesign.
The second finding stays on the list. Your page has its own list — that's what the call is for.
31 issues. Four tiers. Ranked.
I don't begin with a favourite tactic. Same list, every page: ranked, then shown.
Diagnosis. Direction. Handoff.
01My role
- –Review the acquisition promise and the product-page experience
- –Trace where intent becomes friction
- –Rank findings on the fixed diagnostic
- –Show the first priority and the reasoning behind it
02After the diagnosis
- →Strategic direction goes to your team
- →Implementation stays with your existing partners, or moves to R Social Labs
- →My engagement ends at diagnosis and strategic direction
SEO before the click. CRO after it.
The other half of the diagnosis starts earlier, with what the buyer searched for, expected, and was promised before they arrived. I trace both sides: whether the right buyers are earning the click, and whether the page carries their expectation through to purchase.
Fourteen years in SEO. Today my work spans both sides of the click.
A combined SEO + CRO engagement: acquisition and on-page conversion considered together. Figures from the published case study; engagements differ.
Dashboards record actions. Buyers explain hesitation in their own words.
r/HonestBuyerReviews, a community I built and moderate: 9,000+ members · 2.0M views in 12 months · 2,500 posts · 43,000 comments.
An always-on view of the language real buyers use before they ever click.
Selected ecommerce work: Manukora · Better Rhodes · WOW Skin Science
+A good fit
- –Ecommerce/DTC is a meaningful channel
- –The store has real buyer activity to diagnose
- –A team, developer or agency can act on direction
- –You want prioritisation before more tactics
×Not the right engagement
- ×A pre-launch store with no buyer behaviour
- ×Wanting me to personally execute every change
- ×A generic SEO audit or design opinion
- ×Validation of a decision already made
What will you review before the call?
Do you implement the recommendations?
Can my existing team or agency use the direction?
Is this only for large brands?
What if the review doesn't surface a meaningful priority?
Rahul Bhatia · SEO + CRO strategist
Bring one page. Leave with one ranked priority.
I'll review your store before the meeting, trace the first issue worth addressing, explain why it matters and show how it can be addressed.
15 minutes · bring your store URL